.Article Perspectives: 15.Ever before asked yourself how an electrical engineer ends up running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the tea on The Adrian Series.Trick takeaways:.Why trading formulas resulted in isolation (and also a career pivot).The magic formula: authenticity + uniformity = influencer effectiveness.B2B influencer marketing in Asia: It's coming, however little by little.AI influencers: Cool, however probably won't replace your BFF's Instagram.The settlement concern beleaguering influencer advertising and marketing (as well as just how Partipost is actually addressing it).Exciting truth: Jonathan's papa eagerly anticipates Mondays. Yes, you review that right.Bottom line: The influencer marketing yard is growing a lot faster than you can mention "swipe up." From micro-influencers to artificial intelligence characters, the activity is actually altering-- however authenticity still preponderates.Thus, before you write off that buddy along with 200 fans as "certainly not important," remember: around the world of nano-influencers, your bestie could just be the following major point.Listen for more influencer ideas as well as perhaps grab a pointer or two for your own Instagram video game!